We have often discussed that blogging is one of the best ways to establish your thought leadership and personal brand. Blogging provides proof of your knowledge, skills, and abilities as well as generating Google results that facilitate consistent, on-brand information when a potential client, employer, or recruiter Googles your name.
I have been an avid blogger for three years. Three of my favorite WordPress plugins include:
1) Akismet: The #1 plugin you will want to have is the Akismet plugin. With this plugin, all SPAM commenting will be placed in a SPAM folder waiting your approval or disapproval. 99% of the time, you will discard these comments – however, every once in a while, there will be a legitimate comment that contains something that causes Akismet to filter the comment. I quickly scan the content everyday to ensure that I publish valid comments.
2) Editorial Calendar: Blogging on a consistent basis will boost your readership. People love to see new, fresh content on your blog. Additionally, Google likes a growing website, so it can help your search engine optimization. The editorial calendar lets you see, at a glance, your scheduled blog posts on a calendar. I blog on Mondays, Wednesdays, and Fridays and am generally a month ahead with my scheduled posts. Editorial Calendar helps me to quickly see which dates need a post.
3) Guest Blogger: Ezine Articles has established a nifty plugin called “Guest Blogger” that allows your WordPress dashboard to search their article database on a scheduled basis for keywords that you select. I set it to “draft” so I can review the article and decide whether the content is consistent with my readership. My keywords include job search, interviewing, social media, and more. Make sure to read the terms and conditions of the Guest Blogger as you are limited to a certain number of articles you may publish within a calendar year. Additionally, you are not allowed to make any changes to the article or the author’s biography.
In an upcoming article, I’ll discuss some other plugins that I have found to be helpful. Additionally, I’ll give you a quick trick to streamline your efforts for publishing your blog posts on social media platforms, such as Twitter, Facebook, and LinkedIn.
This article first appeared in YOUnique Personal Branding