I get this question a lot–who gets a personal brand? The answer is–everyone! You have a personal brand whether you like it or not. People form opinions of you based on your appearance, your knowledge, your office tools, etc. However, is it the brand you want to exude? Personal branding sets you apart from your competitors and defines your target audience. Let’s look at some commonly well-known examples:
Rachel Ray – chef who prepares everything in 30 minutes or less
Jamie Oliver – is an advocate for healthy eating in school
Mario Batali - simple and pure Italian cuisine
Oprah Winfrey – queen of philanthropy
Personal branding takes you through a process to discover how others perceive you using our unique, web-based REACH 360 degree assessment, defining your target audience and prioritizing, discovering your strengths, defining your SWOT (strengths, weaknesses, opportunities, and threats), goal setting, etc. In this process, you discover how you compare to your competition and where you are uniquely different. It’s the unique differences and strengths that set you apart from everyone else.
What if you are working for a corporation and striving to be an ambassador for the corporate brand? Is finding out your personal brand going to conflict with the corporate brand? The answer is a simple no. Knowing your personal brand inside a corporation helps you to leverage your strengths on projects and assignments thus making you a more desirable employee.
Technorati Tags: Personal Branding, Rachel Ray, Oprah Winfrey, Jamie Oliver, Mario Batali, 360 Personal Brand assessments, SWOT, Kristen Jacoway, Career Design Coach
