I found out about this video during the Social Media Success Summit 2009 during Jason Alba’s presentation on LinkedIn. I think this short video shows a shift in what a consumer expects from businesses. Twitter continues to grow by leaps and bounds. Everything I read about Twitter discusses the relationships you cultivate by responding to people’s questions and providing them with worthwhile, meaningful content in their area of interest. I recently read a blog post about the “9 Ways People Respond to Your Content Online” by Rajesh Setty that speaks to the ROI of the content you publish on the web. Social Media is all about conversation and maintaining the flow of communication with your target audience.
Technorati Tags: Social Media, Social Media Marketing, Consumer Engagement, Kristen Jacoway, Career Design Coach
