With approximately 6.3 unemployed people per one job opening, it is critical
to know your personal brand. How are you different than all of the people applying for job? Are you expressing and exuding your personal brand in all your offline and online communications?
Researching the company prior to an interview is key. Where can you find research information? LinkedIn, Hoovers, ZoomInfo, etc. are all great starting places. Did you know that when you search on LinkedIn for a company name you can find out really powerful information for your job search?
For example, I searched on Sun Microsystems. Most people know you are able to find out who you are connected to on LinkedIn who works for the company. However, did you know that you can find out about mergers and acquisitions, career path for employees before and after their employment with Sun, and so on? You can also scroll down and discover recent promotion and changes. Think about this one—you are looking at possible openings that may or may not have been published as opportunities within the company. So, this is a great way to tap the hidden job market.
Conduct a SWOT analysis to find out the company’s strengths, weaknesses, opportunities, and threats. As you delve into this research, find out if the company is in a period of growth or a period of decline. For example, here’s one possible area where you might leverage your personal brand. Are you known for being a turnaround architect, growth catalyst, start-up accelerator, etc.? If you are a turnaround architect, for example, pursuing a job in a company in a period of decline may be something to which you are attracted.
In your Reach Personal Brand assessment and consulting / coaching process, you will uncover your top personas, your team role, strengths, and your leadership role. You will use this information to define your personal brand and paint a consistent story about who you are and how you can uniquely deliver your promise of value to a company. The information will help you create a branded resume’, a branded online and offline identity, and give you confidence in an interview because you know how you stand apart from your peers.
Ready to start? You can take a free, 15-day assessment at http://www.reachcc.com/360v4register.
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