No matter what your profession, every individual should have an awesome elevator pitch. A great elevator pitch is a statement that explains the benefit of what you do in less than 12 seconds; just three seconds shy of how long you have to excite someone with your resume. Great elevator pitches have been known to get people Job Interviews, New Clients and Dates. Like a great resume, presentation or advertisement, it should be designed to explain how you help others. Here is what I say – “I help people get more offers, more sales and more out of life.”
One of the most common pitches I hear is “I’m a consultant.” A friend of mine is convinced this is code for “I’m unemployed.” Even if this is the case, you can develop a great pitch and increase your chances of more work, more prospects and greater income quickly. Some Sales Professionals believe a pitch can be up to 30 seconds long, but at 30 seconds, there’s hardly time for the person you’re speaking to to ask the question you want to hear “How do you do that?” When someone asks you this, they give you permission to have a real discussion and the opportunity to develop a relationship; quite a different experience than you shoving the door open and boring them to death with a commercial that’s uninvited.
Here’s how to write your own Elevator Pitch.
1. Explain the RESULT of your work. What’s the benefit?
2. Keep it short - 12 seconds max. Time yourself saying the pitch without rushing your words
3. Use the word “help”.
4. Keep your job title to yourself. People have assumptions about job titles, many which are negative. Withholding this detail is the best way to keeping the conversation going.
Here are a few examples:
- General Practitioner: “I help people stay healthy to enjoy life longer.”
- Janitor: “I help others enjoy a cleaner more relaxing environment.”
- SEO Expert: “I help people and organizations improve profits by improving their internet visibility.”
A pitch is not spin. It is the heart of what you do. See if you can come up with a great elevator pitch today and drop it into the comments section. We’d love to see what you do.
@josh_d_matthews is the Director of Get It Right, Inc. He helps people get more Offers, more Sales and more Out Of Life. He can be contacted at josh@yougetitright.com. For more information, visit http://www.YouGetItRight.com
Author: Josh Matthews
Article Source: EzineArticles.com
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