Top 3 Must-Have Apps for Your LinkedIn Profile

Apps Word on White Laptop Computer

With your new, stellar LinkedIn profile, you will want to add apps to showcase your expertise. Used strategically, adding apps contributes to the functionality and depth to your profile. Only add apps that facilitate personal branding efforts; otherwise, your profile will appear unfocused. Blog Link or WordPress Application My first favorite app is the “Blog… [Continue Reading]

Does Your LinkedIn Profile Get a Passing Grade? 5 Tips for a Captivating Profile

Beautiful business woman with laptop.

LinkedIn is a robust social media platform where you can connect with professionals within your industry and beyond. LinkedIn can also help people find you for potential networking, job, and/or consulting opportunities. I’m often surprised when I find well-established people’s profiles that are neglecting the most valuable part of their LinkedIn profile real estate — above… [Continue Reading]

Top 5 Social Media Platforms for Career Management Success

Strategic Planning Chart

I created this video originally to demonstrate some pretty fascinating statistics about the power of social media in a job search. However, this information is equally relevant to career management. One of the strategies for establishing your personal brand online includes building profiles on professional platforms. Naturally, if you are working within a company, you will… [Continue Reading]

Tips to Find Your Target Audience for Ultimate Career Success

Goldfish - one swimming away

We’ve discussed the importance of extracting your brand through the 360 Reach personal brand assessment and personal brand consultation. What are the next steps, though, in leveraging your personal brand for effective career management? Three Steps of Personal Branding 1. Extract: Find out what is unique and different about you and what makes you different… [Continue Reading]