From the category archives:

Entrepreneurs

In this last video of the seven-part series on Small Business Branding (also, applicable to people in career management or a job search), Kirsten Dixson of http://www.kirstendixson.com and a recent guest on the “Today” show, pulls together the key points of building a strong Small Business Brand. All seven videos are available on the Career [...]

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Kirsten Dixson (http://www.kirstendixson.com) discusses in this video about creating on-brand content to reach your target audience. Again, this information is very applicable to job seekers who are utilizing blogging and other communication vehicles online for career management.

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In this video, Kirsten Dixson (http://www.kirstendixson.com) discusses Visual Brand Identity and includes information on how the personal branding process helps you define your brand colors, fonts, imagery, textures, logo, and tag line. This information is also very helpful for people in career management or in a job search.

Technorati Tags: Kirsten Dixson, Personal Branding, [...]

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In this video, Kirsten Dixson of http://www.kirstendixson.com and a recent guest on the “Today” show discusses how to develop your communication wheel to reach your target audience with your message.

Technorati Tags: Small Business, Personal Branding, Communications, Kirsten Dixson, Reach Communications, Kristen Jacoway, Career Design Coach

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Small Business Branding – Part 3 – Defining Your Niche

by Kristen Jacoway on February 12, 2010

Kirsten Dixson illustrates in this video how to define your target audience and niche. Kirsten Dixson is a trainer for the Reach Communications Personal Branding Certification program and has recently appeared on the “Today” show.

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Uncovering Your Small Business’ Brand

by Kristen Jacoway on February 10, 2010

In this second part of the seven part series for Small Business Branding, Kirsten Dixson explains the three steps for uncovering your small business’ brand.

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Small Business Branding – Part 1

by Kristen Jacoway on February 8, 2010

This will be a seven part series of posts on Small Business Branding done by Kirsten Dixson who teaches the Reach Personal Branding Certification program and has been a recent guest on the “Today” show. In this first part, she discusses branding myths and the value of branding for entrepreneurs.

Technorati Tags: Personal Branding, [...]

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ROI of Social Media for Businesses

by Kristen Jacoway on December 4, 2009

This is a new video by Erik Qualman who wrote Socialnomics. The video provides some interesting facts on the ROI of social media in business:

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Creating a Group on LinkedIn for Your Small Business

by Kristen Jacoway on October 30, 2009

You can use the “Group” search feature to locate groups that align with your background and personal brand. You can select which ones show up on your Profile. You can also create your own group for your business and in this post, I’m going to walk you through this process.
Creating a group is a very [...]

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Entrepreneurs Can Change the World

by Kristen Jacoway on September 23, 2009

Motivational, short video about how one person can change the world:

Technorati Tags: Entrepreneurs, Careers, Employment, Kristen Jacoway, Career Design Coach

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