Excellent video about personal branding by William Arruda. Why Personal Branding? from William Arruda on Vimeo.
Why Are Inbound Links Important to My Online Identity?
May 11, 2011 By 4 Comments
I have to admit–I’m hooked on Website Grader by HubSpot (www.websitegrader.com). The information I get on optimizing my website is pretty cool. I had never configured a 301 redirect (so if someone types careerdesigncoach.com instead of www.careerdesigncoach.com, they end up on my website and not get an error message) until I submitted my website for… [Continue Reading]
I Have Digital Dirt – Now What?
April 8, 2011 By Leave a Comment
What is digital dirt? It is anything on the Internet that is unflattering about you. Run a Google search on your name and put your name in quotation marks (i.e. “Kristen Jacoway”). What did you find? Are the results consistent with the personal brand story you want to portray? What if you have the dreaded… [Continue Reading]
Are You Listening for Your Personal Brand?
April 6, 2011 By Leave a Comment
We’ve talked about how easy it is to create digital dirt, but are you “listening” to make sure that your personal brand isn’t tarnished? I’m going to talk about three free tools you can use to monitor your own name, and if you have one, your company’s name. 1) Google Alerts – make sure to… [Continue Reading]
Quick Tip on #PersonalBranding
March 25, 2011 By Leave a Comment
Have you purchased your own name as a domain name (i.e. www.kristenjacoway.com)? If not, you might want to see if you can secure it. You definitely want to purchase a .com name. Is your name common? Try adding a word that people associate with you, i.e. JohnSmithHR.com. Why purchase your own name as a domain?… [Continue Reading]
Online Identity Quick Tip – Book Reviews
March 9, 2011 By 1 Comment
One of the easiest ways to build Google™ results is through reviewing books that are relevant to your personal brand, thought leadership, and field of expertise. Below is a book review I did about a year ago and shows that 10 out of 11 people found my review to be helpful. You can review books… [Continue Reading]
Are You ‘Vizible’ in Your Job Search?
February 21, 2011 By Leave a Comment
Vizibility.com (affiliate link) or www.vizibility.com (regular link) is a relatively new tool that can literally raise your visibility with the Google results that best demonstrate your skills and expertise. If you have a common name (i.e. Bob Smith), sit up and pay attention. This tool can help you show the results that are only applicable… [Continue Reading]
WordPress Blogger? 3 Plug-ins to Simplify Your Blog
January 24, 2011 By Leave a Comment
We have often discussed that blogging is one of the best ways to establish your thought leadership and personal brand. Blogging provides proof of your knowledge, skills, and abilities as well as generating Google results that facilitate consistent, on-brand information when a potential client, employer, or recruiter Googles your name. I have been an avid… [Continue Reading]
How to Brand Your Email Signature
January 12, 2011 By 2 Comments
Image via CrunchBase One of my colleagues, Maria Duron, posted information on Facebook about Wisestamp. You can go to http://www.wisestamp.com and download a free version for your Firefox browser. At this writing, it is not supported on all email platforms, but is supported on many of the major platforms (i.e. Gmail, Yahoo Mail, AOL, and… [Continue Reading]
