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From the category archives:
Personal Branding
Great elevator pitches have been known to get people Job Interviews, New Clients and Dates. Like a great resume, presentation or advertisement, it should be designed to explain how you help others. Here are four easy steps to developing your own powerful pitch.
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Every executive knows how important their online brand is. Well, now it’s time to learn how to make it really stand out amongst the crowd.
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Staking Your Claim with Employers and Recruiters Use Your Personal Brand to Own a Piece of Your Prospect’s Mind Personal Branding is one of the hottest – and most misunderstood – concepts in career and job search. It doesn’t mean adopting a flashy personal image, driving a Jaguar or wearing Hugo Boss. Very simply, it means projecting your best qualities and characteristics to potential employers and recruiters. It means promoting your value to a clearly defined audience that appreciates it.
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With approximately 6.3 unemployed people per one job opening, it is critical to know your personal brand. How are you different than all of the people applying for job? Are you expressing and exuding your personal brand in all your offline and online communications?
Researching the company prior to an interview is key. Where can you [...]
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Dynamic commencement speech by J.K. Rowling at Harvard University. I found this video on a favorite blog, Being Unemployed Sucks.
J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo.
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In this last video of the seven-part series on Small Business Branding (also, applicable to people in career management or a job search), Kirsten Dixson of http://www.kirstendixson.com and a recent guest on the “Today” show, pulls together the key points of building a strong Small Business Brand. All seven videos are available on the Career [...]
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Kirsten Dixson (http://www.kirstendixson.com) discusses in this video about creating on-brand content to reach your target audience. Again, this information is very applicable to job seekers who are utilizing blogging and other communication vehicles online for career management.
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In this video, Kirsten Dixson (http://www.kirstendixson.com) discusses Visual Brand Identity and includes information on how the personal branding process helps you define your brand colors, fonts, imagery, textures, logo, and tag line. This information is also very helpful for people in career management or in a job search.
Technorati Tags: Kirsten Dixson, Personal Branding, [...]
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In this video, Kirsten Dixson of http://www.kirstendixson.com and a recent guest on the “Today” show discusses how to develop your communication wheel to reach your target audience with your message.
Technorati Tags: Small Business, Personal Branding, Communications, Kirsten Dixson, Reach Communications, Kristen Jacoway, Career Design Coach
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