Personal Branding, Social Media, and Career Strategies
From the category archives:
One way to add a Google result to your name is to post book reviews for
books in your area of expertise. Accordingly, you want to demonstrate your thought leadership in these reviews and give a thoughtful, well-written commentary of the book. The book review will become part of your online identity and when a [...]
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Are you posting comments on other people’s blogs? This is a great way to build online Google results if done correctly and can really highlight your expertise in a certain subject matter. However, if you post negative, critical comments that are published and become part of your online identity, it could hurt you in a [...]
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One of the easiest ways to build Google™ results is through reviewing books that are relevant to your personal brand, thought leadership, and field of expertise. Below is a book review I did about a year ago and shows that 5 out 5 people found my review to be helpful. You can review books at [...]
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Set up a Google alert on your name (put in quotation marks, i.e. “Kristen Jacoway”) and your company, if you have one. Make sure to put your company’s name in quotation marks, too. When your name or company name appears on the Internet, you will get an email telling you the website where your name [...]
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One of my colleagues, Maria Elena Duron, was recently interviewed on the topic of Googling Yourself. My blog has explored how to build on-brand, relevant results on Google as well as dealing with Digital Dirt. Maria gives some great tips in this interview:
Technorati Tags: Google, Personal Branding, Maria Elena Duron, Buzz [...]
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