Career Marketing

Launch a branded career marketing campaign!

It’s no secret that job competition is fiercer than ever. Your career marketing materials – cover letters, resumes, online profiles, etc. – need to capture an employer’s attention and demonstrate how you can benefit the company. I’m here to help you laser-focus on your unique value and craft your one-of-a-kind story.

As a Career Design Coach, and someone who has been helping people brand and market themselves in the job market for 15 years, I instinctively know why some resumes are placed at the top of the candidate list and why others never make it at all.

What can you expect when you work with me? Career-marketing materials that are authentic, targeted and powerfully persuasive. These include:

Cover Letters – Dramatically boost your chances of success with a cover letter that calls attention to who you are and what you have achieved. Because your cover letter is branded, it speaks directly to the potential employer, telling them a little about the personality behind the resume. It sets you apart and shows them what you have to offer that no one else has.

Resumes – HR personnel, hiring managers and recruiters sift through thousands of resumes a week. Many of them as lackluster as the next. A targeted resume aligns your qualifications and areas of expertise with the employer’s needs, helping to ensure that you are on the call-back list. As your Career Design Coach, I can craft a “wow” resume that pre-qualifies you as an ideal candidate and reinforces your ROI value.

Print & Online Profiles – From executive bios to LinkedIn profiles, you’ve got only a few seconds to position yourself as an expert or showcase your leadership. Too often online profiles are filled with dull, generic language and don’t tell a compelling story. A strong online presence casts your net farther and wider, scooping up more opportunities. (Hint: Consider social media training to really kick-start your career!)

Whether it’s for career search, career change or career development, you need to market yourself. Personal-brand career marketing materials help you:

  • Differentiate yourself from the other 500 applicants
  • Find more rewarding employment opportunities
  • Feel more confident
  • Have the compensation you deserve
  • Accelerate your career
  • Reflects your personality and your authentic value

Say goodbye to bland career communications and hello to highly customized, differentiated cover letters, resumes and profiles, designed to open doors and help land that new job.

Your Next Step

If you are looking to find better career prospects or aren’t getting the results you were expecting, contact me. You’ll work with me one-on-one; together we create the custom-branded career marketing materials you need to propel your career forward and feel happier and more fulfilled. I can be reached by phone at (334) 610-0105 or email at

About Kristen Jacoway

Kristen Jacoway is the founder of Career Design Coach, providing professional speaking, training, and one-on-one consultation focused on next-generation career marketing services. She wrote the book, "I'm in a Job Search-Now What???" and the book has frequently ranked in the Top 100 in its' category on Amazon. Kristen is certified as a personal brand and online identity strategist, interview coach, resume writer, and career coach. After her husband's long-term career was off-shored, she became passionate about career management and job search strategies-researching to stay up-to-date on the latest trends. Kristen earned her B.S. and M.S. degrees from Auburn University in Auburn, AL.


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