One way to add a Google result to your name is to post book reviews for
books in your area of expertise. Accordingly, you want to demonstrate your thought leadership in these reviews and give a thoughtful, well-written commentary of the book. The book review will become part of your online identity and when a [...]

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How to Leverage Your Personal Brand in a Job Interview

by Kristen Jacoway on March 5, 2010

With approximately 6.3 unemployed people per one job opening, it is critical to know your personal brand. How are you different than all of the people applying for job? Are you expressing and exuding your personal brand in all your offline and online communications?
Researching the company prior to an interview is key. Where can you [...]

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Dynamic commencement speech by J.K. Rowling at Harvard University. I found this video on a favorite blog, Being Unemployed Sucks.

J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo.

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Online Identity Tip

by Kristen Jacoway on March 1, 2010

Are you posting comments on other people’s blogs? This is a great way to build online Google results if done correctly and can really highlight your expertise in a certain subject matter. However, if you post negative, critical comments that are published and become part of your online identity, it could hurt you in a [...]

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One Mistake that Job Seekers Have in Common

by Kristen Jacoway on February 24, 2010

Privacy Director on your phone. I have privacy director on my phone and I
know how convenient it is to be able to screen out blocked calls. However, when you are in a job search / career transition, having your privacy director turned on may cost you an opportunity. Why? Many recruiters are home-based and [...]

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Small Business Branding – Pulling it All Together – Part 7 of 7

by Kristen Jacoway February 23, 2010 Uncategorized

In this last video of the seven-part series on Small Business Branding (also, applicable to people in career management or a job search), Kirsten Dixson of http://www.kirstendixson.com and a recent guest on the “Today” show, pulls together the key points of building a strong Small Business Brand. All seven videos are available on the Career [...]

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Small Business Branding – Part 6 – Creating On-Brand Content

by Kristen Jacoway February 20, 2010 Uncategorized

Kirsten Dixson (http://www.kirstendixson.com) discusses in this video about creating on-brand content to reach your target audience. Again, this information is very applicable to job seekers who are utilizing blogging and other communication vehicles online for career management.

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Defining Your Visual Brand Identity – Part 5 of Small Business Branding

by Kristen Jacoway February 17, 2010 Uncategorized

In this video, Kirsten Dixson (http://www.kirstendixson.com) discusses Visual Brand Identity and includes information on how the personal branding process helps you define your brand colors, fonts, imagery, textures, logo, and tag line. This information is also very helpful for people in career management or in a job search.

Technorati Tags: Kirsten Dixson, Personal Branding, [...]

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How to Reach Your Target Audience with Your Message – Small Business Branding Part 4

by Kristen Jacoway February 15, 2010 Uncategorized

In this video, Kirsten Dixson of http://www.kirstendixson.com and a recent guest on the “Today” show discusses how to develop your communication wheel to reach your target audience with your message.

Technorati Tags: Small Business, Personal Branding, Communications, Kirsten Dixson, Reach Communications, Kristen Jacoway, Career Design Coach

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Small Business Branding – Part 3 – Defining Your Niche

by Kristen Jacoway February 12, 2010 Uncategorized

Kirsten Dixson illustrates in this video how to define your target audience and niche. Kirsten Dixson is a trainer for the Reach Communications Personal Branding Certification program and has recently appeared on the “Today” show.

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